ALIGN ON A SHARED VISION

Sometimes known as use cases, storyboards, user flows, or user scenarios, they come in many flavors. But no matter what you call them, you know that you need them - a documented set of the high-level things you're trying to solve.

The steps are simple. As soon as the team shares a baseline understanding of their target personas and the competitive environment, an in-person working session is a great way to get all of the possible ideas - from the most basic to the most earth-shattering - out on the table for evaluation, sizing, and prioritization.

Leading software methodologies offer a starting point with the time-tested user story structure:

As a {role}, I want to {goal/desire} so that {outcome}.

Working with client teams and users, the team at Slide UX digs even deeper, asking questions like:

  • How does he know he needs to do this?

  • Why does he want to do this?

  • What information does he need to do this?

  • How does the user achieve this outcome? (in this product or elsewhere)

  • What are the problems with the way the user currently does it?

The outcome? A documented and validated vision. Marching orders toward a better tomorrow for your users and ultimately, your business. And a starting point for the design exercise that will visualize your solution.