It’s good to know when something’s working. It’s essential to know IF IT’s not.
The ultimate test of any product: How well does it help an organization and its target users achieves their goals? Analytics can tell us the what, but they can't come close to telling us the why. That's the reason we teach our clients how to use both quantitative and qualitative data to make decisions.
DISCOVER THE OPPORTUNITIES YOUR COMPeTiTION HASN'T
It’s easy for any product team to grow complacent without frequent end-user exposure. Our user experience architects relish the chance to learn about who we're designing for -- your target users. What are their needs, their motivations, and their pain points?
By developing a clear understanding of the user base, how they use technology, and what they're about, we help you discover opportunities to serve them better. And sometimes, our insights reframe the whole problem you're trying to solve.
SNIFF OUT RISKS WITH Usability TESTING
It never fails - every time we put an interface in front of 5-6 target users, we learn something important. Sometimes, the things we learn from research are big and systemic. They cause an organizations to reconsider its strategy.
But often, the things we learn are tactical. A line of copy is misinterpreted, a useful option is overlooked, or the next step in a process is unclear. These findings lead to quick UI tweaks that move the needle on conversion and user satisfaction -- dramatically.
Having seen the impacts time and again, we always encourage our teams to evaluate their work through research.
From quick “coffee-shop” testing to on-site contextual inquiry and from web surveys to remote moderated testing, our team’s recommended approach draws from a bevy of methodologies, based on your project's timeline, budget, and needs.
We’re known for our efficiency in developing screeners, recruiting and scheduling participants, writing test plans and surveys, moderating and recording interviews, analyzing findings, developing recommendations, and arranging incentives.